Our Vision & Values
We started this biz to help you,
exceptional person who works hard to improve the lives you touch.
Our vision is simple:
A more equal & fulfilled society
We believe a major shift in this direction happens when people do work they enjoy, on their own terms.
We aim to help achieve this by supporting experts like you sell their knowledge & services with the confidence, poise & ease that they deserve.
Experts who are worthy of having their offering communicated to their clients with all the bells & whistles & magical sparks.
Experts who deserve to sell with ease because of the extraordinary value that they bring!
Our efforts are grounded in: effective altruism & epistemic responsibility.
Universal Compassion and Effective Altruism impact the way we treat other beings, both in our everyday choices and in our work. We believe in the efficient use of resources to create the largest and most sustainable positive impact on the world. In order to achieve this, we use the scientific method, and base our decisions on evidence and careful analysis. We work tirelessly on optimizing our actions to benefit you, your clients, as well as our communities.
Epistemic Responsibility, namely the responsibility for one’s beliefs, enables us to reach the best solutions, both in business and in the daily pursuit of balancing our existence. As much as possible, we use conclusions drawn meticulously from (case) studies, books, and courses spanning neuroscience, behavioral science and cognitive science in order to deliver the best results to you and your clients. We top that off with a bit of creativity.
Meet the Fay-Team
Cathy Ghita
Head Fairy
Cathy is our founder and head marketer. She uses language to inspire, connect and convert. Her latest feats include the verses for a TikTok ad campaign & a > 12% converting (out of email list subscribers) launch. She has a B.A. with a major in Business Administration, a minor in IT & a thesis in Customer Engagement in ICT Research at SAP. The heaps of marketing courses she has completed since have opened her eyes to new customer engagement horizons. To see her world through rhyme, check out her IG account.
Alex Pasare
Head of Tech
Alex is is full-stack programmer with 15 years of experience. His last two projects have seen him act as a Tech Lead for a cloud based marketplace & as the Solution Architect for a collaboration with the Lucerne University of Applied Sciences and Arts. His passion for this craft drives him to compete in numerous yearly security competitions, as well as conferences and other events. For more insight into his tech brains and brawn, check out his GitHub & Stack Overflow accounts.
Kasia Zielińska
Design Fairy
Kasia is a professional graphic designer with more than 5 years of experience in the field. She’s an avid creator with an idea, an image or a new project always running through her head. She has a degree in Journalism & Communication, and it shows in her ability to match your visual identity to your brand story. She loves taking on creative challenges requiring out of the box thinking. Her design process is all about working with clients, finding the best solution and helping to shape their vision through the art of visual communication.
Alex Pasare
Head of Tech
Alex is is full-stack programmer with 15 years of experience. His last two projects have seen him act as a Tech Lead for a cloud based marketplace & as the Solution Architect for a collaboration with the Lucerne University of Applied Sciences and Arts. His passion for this craft drives him to compete in numerous yearly security competitions, as well as conferences and other events. For more insight into his tech brains and brawn, check out his GitHub & Stack Overflow accounts.
But enough about us, we want to know about you & your business:
where you are, where you wish to be & how to get you there.
Jump on a free call and let’s write your success story!
